Holding onto your cool when your deadline approaches in Usain Bolt speed is always endearing. But after some 20 or so years of playing this joint, the mantra is always REMAIN CALM! No ifs, buts, or maybe's.
So what's the best approach. I tell my staff that its all about the following:
We can sometimes get carried away and become deeply engrossed in our designs whether by re-touching an image, improving the layout... hence why pre-planning is always imperative. A well communicated and thought through storyboard with the client never fails. Looming deadlines act as a key reminder of the importance to planning a harmonic and successful presentation..... on time, ALL OF THE TIME!